In the general “European/ American culture” you could say that beauty is a major controlling aspect of people’s lives, the media, the envied fabulous life of the rich and famous, trends and styles which propel consumerism. But in the fashion industry, beauty is a turning wheel, constantly adjusting and changing directions. People are constantly trying to come up with something different and new to catch the audiences eye, some styles have become popular and become part of societies’ norm but some have had their short time in the spotlight. Trends come and go, but this is a recent trend which has caught a lot of eyes and attention as well as my own. 
The article about the model who changed the fashion world for the moment: http://www.thedailybeast.com/articles/2011/10/03/charlotte-free-katy-perry-nicki-minaj-pink-hair-hits-fashion-world.html
Cultural Beauty 